10 essential copywriting rules to influence your audience

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Copywriting is the art of influencing your audience. Follow these 10 essential copywriting rules to achieve your goals.

Copywriting rule #1 — Write your copy in the second person — YOU

Copywriting rule #2 — Write with your audience in mind

Copywriting rule #3 — Mirror the emotions of your audience

Copywriting rule #4 — Use your headline as the hook of your audience’s attention

Copywriting rule #5 — Your headline should be short and clear

Copywriting rule #6 — Insert powerful words

Copywriting rule #7 — Turn features into benefits

Copywriting rule #8 — Always end with a call to action

Copywriting rule #9 Make your call-to-action specific

Copywriting rule #10 — Make benefits measurable