Sales objections are not the end of the sales process. On the contrary, they are your golden ticket to uncovering the concerns keeping your prospect from closing the deal. YOUR PRODUCT IS TOO EXPENSIVE YOUR PRODUCT IS TOO COMPLICATED IT’S NOT WHAT WE NEED I DON’T TRUST YOUR PRODUCT I…

What types of blog posts should you include in your blog? If that’s the question you are asking yourself now, you have come to the right place to get your answer. 10 types of blog posts to attract more traffic PRODUCT-FOCUSED HOW-TO & TUTORIALS LISTS GUIDES EXPERT ROUND-UP CLIENT SUCCESS STORY EMPLOYEE SPOTLIGHT CASE STUDIES/REPORTS INDUSTRY TRENDS THOUGHT LEADERSHIP …

In this article: The origin story of the buyer persona What is a buyer persona? Why is the buyer persona important for marketing & sales? What can the buyer persona be used for? What should a buyer persona include? How many buyer personas should you create? 49 buyer persona questions…

Do you want safety or do you want growth? First of all, let’s get straight on what ‘safety’ and ‘growth’ mean. In this context, ie what helps you fulfil your potential, safety doesn’t refer to primary needs: food, shelter, sleep, employment, health, property, love and belonging, family etc. You already have this. Safety refers to having your primary needs…

Why is BRAND MINDS the best event for team development? Your team will learn: Tactics on how to close BIG CLIENTS and INCREASE SALES Frameworks to become SUCCESSFUL TEAMS and increase their ENGAGEMENT & PERFORMANCE How to use the Blue Ocean Strategy in 2023 to reach NEW MARKETS and OUTSMART THE COMPETITION DIGITAL HACKS to get thousands of customers and…

Before learning about the fascinating history of BMW, we have a surprise for you: the unique opportunity to win one defensive driving training with BMW Driving Academy certified trainers! Learn more about the surprise.

We are overjoyed to announce that Tim Ferriss, Bestselling Business Author and podcast host extraordinaire of ‘The Tim Ferriss Show’ is speaking at BRAND MINDS 2023! ‘THE TIM FERRISS SHOW’ is the world’s 1st BUSINESS PODCAST to exceed 900+ MILLION downloads Tim’s podcast deconstructs world-class performers by interviewing famous expert guests. He interviewed +500 top performers on daily disciplines and performance frameworks, including Arnold Schwarzenegger…

It’s a beautiful summer day in Hamilton, Ohio. At one of the county’s high schools, the tenth-grade students are out on the field playing baseball. The air vibrates with excitement and intense energy. …

L’Oréal is the world’s most valuable beauty brand. Here is its story. L’Oréal was founded in 1909 by Eugène Schueller, an innovative French chemist and ambitious entrepreneur