Going viral on LinkedIn: 7 tested templates for your posts

4 min readJan 16, 2023

Viral LinkedIn Template #1

Do extensive research and give the result to your audience

Offer your connections on LinkedIn access to a spreadsheet of tools, resources or insights that they can use to achieve various goals. They can be checklists, lists of suppliers, lists of digital platforms, statistics or anything else you can think of that is of value to your connections.

The success of this template lies in the number — the bigger the better.

Also, ask your connections to drop a comment if they want the list so you can send them a copy. This is a great organic way to build engagement on your post so the LinkedIn algorithm can give it a boost.

Examples:

100+ video editing software providers. Drop a comment and I will send you a copy!

200 free digital tools for project managers. Drop a comment below and I’ll send you a copy!

100 insights you can pull from Google Analytics. Tell me you want the list and I’ll send you a copy!

Viral LinkedIn Template #2

Grab them, shake them, show them the light

This template requires a little reverse engineering and taking a different point of view of a situation all your followers can connect with.

Example:

Traditional leadership is failing. Quiet quitting is on the rise. And that’s a good thing. Let me tell you why.

Let’s analyse the example.

Grab your followers’ attention with a situation/challenge/problem that they are working to overcome or they can all relate to.

Introduce the result with the highest impact arising from this situation and flip it on its head.

Look at the consequence from a different standpoint and write what you see. Be insightful, mention statistics and include your solution organically.

Traditional leadership is failing. Quiet quitting is on the rise. And that’s a good thing. Let me tell you why. The C-suite is finally understanding that the needs of employees have changed. That they need to invest in upskilling the company’s managers. That they need to transform and update operations. That they need to change the decision-making process. Or get out-competed. And die.

Viral LinkedIn Template #3

Fill in the blanks

Invite your connections to share insights and knowledge on a specific topic.

Examples:

You know they are a wrong match for your team if they….

You know their investor pitch will fail because they ….

Viral LinkedIn Template #4

The downside you didn’t know about

Make a list of all the ways a popular tool, platform or tactic fails to accomplish user’s goals, then offer your solution.

Examples:

Here are 20 ways Google Analytics fails to track campaign success.

Here are 10 reasons you should stop spending money on outbound marketing.

Viral LinkedIn Template #5

I was shocked when he/she revealed the secret

Refer to a person of authority (subject matter expert, market leader, highly experienced professional) and list their most valuable insights.

Examples:

An investor with 30 years of experience told me the ingredients of a successful business. I was surprised when he revealed these secrets. Here is what he told me:

An HR director working for a billion-dollar business told me what I should do to build a successful company culture. I was amazed when she revealed this little-known strategy. Here is what she told me.

Viral LinkedIn Template #6

Take your audience through a step-by-step process

This template is about teaching your connections how to complete a task or achieve an objective by applying a simple process.

Use adjectives to describe the process and grab attention: easy, simple, essential, effortless, unique, little-known, verified, endorsed, step-by-step, no-hassle, successful etc.

Mention what they achieve in the first sentence.