Martin Lindstrom LIVE at BRAND MINDS 2020

Martin Lindstrom

Martin Lindstrom is one of the World’s Top Marketing experts and a keynote speaker at BRAND MINDS 2020.

This story was originally published at www.brandminds.ro

World-Renowned Consumer Expert and Brand Consultant

Martin Lindstrom is one of the world’s most respected consumer branding experts and a pioneer in the fields of consumer psychology, marketing, and neuro-marketing research.

He experienced the power of the brand from both sides: as a consumer and as a branding expert.

Here is his story.

Lego, my love

At 11 years old, Martin wished to share his Lego love with the world and built his own Legoland, a miniature village complete with trees, canals, houses and ships constructed entirely out of Lego parts.

11-year old Martin Lindstrom in his Legoland / bandt.com.au

His first lesson in advertising

A year later, at the age of 12, Martin Lindstrom opened his own marketing agency thus embarking on a very successful life journey through the ups and downs of branding, marketing and consumer psychology.

Embarking on a new mission

In 2009 he changed direction turning from brand consultant to consumer advocate.

He embarked on a new mission: to help consumers make smarter, more informed buying decisions and to help brands transform their business culture by placing the customer at the heart of everything.

How would he achieve his mission?

  • By exposing the many ways brands manipulate and deceive us, the consumers;
  • By raising the covers of the best-kept tricks and secrets of the marketing and advertising world;
  • By helping brands challenge established thinking and drive business and culture transformation.

That’s why Martin Lindstrom is a #worldchanger.

When we brand things, our brains perceive them as more special and valuable than they actually are.

Martin Lindstrom

Author of 7 brand and consumer-focused books

Small Data: The Tiny Clues That Uncover Huge Trends The New York Times Bestseller

The book presents a rare behind-the-scenes look at what it takes to create global brands, and along the way, reveals surprising and counterintuitive truths about what connects us all as humans.

A modern-day Sherlock Holmes. An original and inquisitive mind harnesses the power of “Small Data” in his quest to discover the next big thing.

Time Magazine

Buyology: Truth and Lies About Why We Buy The New York Times & Wall Street Journal Bestseller

What truly influences our decisions in today’s message-cluttered world?

This book is based upon Martin’s $7 million neuromarketing study; it explores the truth and lies about why we buy.

BrandWashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

In this book, Martin exposes for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.

Brandsense: Sensory secrets behind the stuff we buy The New York Times Bestseller

…one of the 5 best marketing books ever published.

Wall Street Journal

What role do human senses play in the decision-making process?

In ‘Brandsense’, Lindstrom explores this subject looking for answers and shows how marketers, armed with this knowledge are able to push the purchase buttons — stronger than ever before.

Brandchild: Remarkable insights into the minds of today’s global kids and their relationship with brands

Your name may be on the card but your kid is actually buying what you’re paying for. Teens and younger children are the consumers of tomorrow. In ‘Brandchild’, Lindstrom reveals the findings of the biggest research study ever conducted on kids. He also shows how brands cater to the needs of the next generations by establishing early relationships.

Clicks, Bricks & Brands

Is traditional retailing drawing its last breath? Have online retailers figured everything out? Do all offline retailers need to transition to online? Do e-retailers need to have brick-and-mortar shops?

In his book, Lindstrom explores the challenges of retail with an intriguing mix of theory, case study and practical advice.

Brand building on the internet

The book features reviews of over 70 international websites and 40 case studies on world-famous companies (Pepsi, LEGO, Yellow Pages, M&Ms, FedEx, Kodak, Volkswagen, Visa). In it, Lindstrom shows how to build brands online based on a strategic way of thinking.

Products are produced in the factory; brands are produced in our minds.

Martin Lindstrom

Martin Lindstrom / brandminds.ro

Advisor to numerous Fortune 100 companies

100 Most Influential People

In 2015, Thinkers50 ranked Martin number 18 amongst the world’s most influential management thinkers.

Martin Lindstrom and Tyra Banks / YouTube

Featured on major TV Networks, shows and publications

Lindstrom has also been interviewed by David Frost, Tyra Banks — with whom he was a celebrity guest on her America’s Next Top Model Show — and the legendary Deepak Chopra on his YouTube show, One World.

MARTIN LINDSTROM ABOUT from Martin Lindstrom on Vimeo.

Be a #worldchanger — Come and see Martin Lindstrom LIVE at BRAND MINDS 2020!

In coming months we will announce the next three speakers so stay tuned!

brandminds.ro

BRAND MINDS 2022: Jordan B. Peterson, Gary Vee, Daniel Pink, Jonah Berger, Whitney Johnson, Angela Oguntala. Tickets https://linktr.ee/brand_min