Why you should come and see Dr. Robert Cialdini at Brand Minds 2019

Originally published at www.brandminds.ro

Dr. Robert Cialdini is the persuasion expert speaking at Brand Minds 2019.

He is one of the #worldchangers we look up to and admire: his work in the science of influence has lead to improvements in many fields such as sales, design, online marketing, business, psychology etc.

image source: influenceatwork.com

Award-winning psychologist

Dr. Cialdini received his Ph.D. from the University of North Carolina and postdoctoral training from Columbia University. He has held different talks at the Graduate School of Business of Stanford University, the Ohio State University, the University of California and the Annenberg School of Communications.
He was a visiting professor of marketing, business and psychology at Stanford University.
Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

Over the course of his career, he received numerous awards for his extended work on influence:

  • Distinguished Member Award for Outstanding Contributions to the Field of Psychology from Psi Chi: The National Honors Society in Psychology (2006);
  • Distinguished Service to the Discipline of Personality and Social Psychology from the Society of Personality and Social Psychology (2008);
  • Distinguished Scientist Award of the Society of Experimental Social Psychology (2009);
  • Western Psychological Association Lifetime Achievement Award (2016).

Get in the habit of helping people out, and don’t wave it away and say, “Oh, no big deal.” We have serious persuasive power immediately after someone thanks us.

Dr. Robert Cialdini

Best-selling author

He is the author of Influence: Science & Practice and Influence: The Psychology of Persuasion, which have been sold in over 3 million copies and have been published in 30 languages. His books are listed on New York Times’ Best Seller list, Fortune’s 75 Smartest Business Books list and USA Today’s 12 Best Business Books of All Time.

His co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today and Wall Street Journal’s Best Seller Lists.

His latest insights on persuasion are in his 2016 book Pre-Suasion: A Revolutionary Way to Influence and Persuade.

People seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.

Dr. Robert Cialdini

Founder of Influence at Work (IAW)

Dr. Cialdini founded Influence at Work, his professional resource to improve organisational and personal performance by understanding and using the psychology of influence. IAW offers interactive training and a certification program; it also provides its clients with strategies that drive business success.

He worked with 1st tier companies

Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Kimberly-Clark, Harvard University — Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.

image source: influenceatwork.com

The Godfather of Influence

Dr. Robert Cialdini has spent his 30-year career researching the science of influence; his research earned him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

Also known as The Godfather of Influence, Dr. Cialdini is the most cited living social psychologist in the world.

Robert Cialdini is the Benjamin Franklin of research on influence–a keen observer of human nature, great writer, minter of pithy phrases, and clever experimenter who’s able to capture lightning in a jar.

Chip Heath

Professor, Stanford Graduate School of Business, Author of Made to Stick

Cialdini’s Theory of Influence

Cialdini’s theory of influence is based on seven key principles: reciprocity, commitment and consistency, social proof, authority, liking, scarcity, unity.

Let’s take a closer look at the principles that guide the human behaviour:

  1. Reciprocity: If you give people something — a free sample, an invitation, a pleasant experience, useful information, etc. — they will feel obligated to give you something in return;
  2. Commitment and consistency: People like to be consistent with the things they have previously said or done;
  3. Liking: People prefer to say yes to those that they like;
  4. Scarcity: We want more of things that are less of;
  5. Authority: People will follow credible knowledgeable experts;
  6. Social proof: People will look to the actions of others to determine their own;
  7. Unity: People identify themselves with others.

Would you like to see Dr. Cialdini live at Brand Minds 2019?

Hurry up and catch the Early brand tickets!

……………………………………………………………………………………….

OUR MISSION is to create experiences that improve people’s lives by offering access to information, opportunities and sustainable development now and for future generations.

Be a #worldchanger and join our event!

BRAND MINDS 2022: Gabor Maté, Dan Ariely, Jordan Peterson, Gary Vee, Daniel Pink, Jonah Berger, Whitney Johnson, Angela Oguntala. Tickets https://brandminds.ro

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Are New Customer Costs To High For Your Online Business?

Outsell Event Outlook 2021

My Digital Analytics Quest:

Why You Need Search Engine Optimization

search engine optimization

Use Cases Of IP geolocation API Services In E-commerce

Public Relations for Brands, Business and Boardrooms

public relations for your business

The #1 Secret Online Affiliate Marketers Rely on for Success

Creating Your Customer Avatar

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
BRAND MINDS

BRAND MINDS

BRAND MINDS 2022: Gabor Maté, Dan Ariely, Jordan Peterson, Gary Vee, Daniel Pink, Jonah Berger, Whitney Johnson, Angela Oguntala. Tickets https://brandminds.ro

More from Medium

10 Ways to Give the Worst Presentation of Your Career

Top communication TED talks about crafting your message

4 books that will help you grow a thriving culture

The word “TEAMWORK” is spelled out in Scrabble tiles on top of a game board.

Building Brands On Joy And Happiness